While the Internet landscape is changing, dozens of websites at a time, small and medium-sized businesses are in a position where a well-branded web presence is a must-have! With the right brand identity and a well thought out web design that complements your brand, you can compete and sell in your market. Without it, not so much.

What Is Brand Identity, Really?

Brand identity is a distinct collection of messages and visuals such as relevant graphics, expressive colors, a telling logo and tag line, and rich content that expose your company within the marketplace. A strong brand creates a forcible connection between you and the people. If you have a strong brand identity, you resonate with the very people that may become your customers. Brand identity takes time, creativity, and lots of research followed by a brand strategy.

Brand Strategy

Marketing companies depend on proven brand strategies for successful business results. Brand establishment includes a phased process that identifies your current business position, designs a brand logo and components, exposes your brand to the market, and then launches into a brand campaign that secures the audience you need for sales and success. In working with digital marketing firms, look for a strategy like this:

• Assessment. An assessment of your business position in the existing market in order to plan your brand strategy and prepare for your competition.
• Design. A visual collection of the graphics that will promote your distinctive brand image; logos, taglines, graphics, colors, and more.
• Exposure. When your brand is exposed, tested, and evaluated within your competitive landscape and your website is tweaked for perfection.
• Marketing. When your brand is marketed through strategic, proven concepts that places you on the Internet map for your unique products and services.
• Management. The post-marketing phase when your brand identity remains consistent and relevant in a changing online landscape.

A superior brand development strategy will capture your business market, motivate people to share and react, and generate return customers for life.

Brand Results

Brand results are the key to your online success. With a powerful digital marketing solution, you should see no less than these brand results:

• Robust, optimized content for targeted search results so customers find you
• A social media marketing package that connects with the world
• A local marketing campaign that covers all of the bases for local exposure and sales
• Pay-per-click management tools for Internet ads and increased leads
• Dynamic link-building service for showcasing your site

At the end of the day, you produce a brand identity that speaks for itself. You seek out your customers’ wants and needs, relate to them in a well-thought-out story, and reach their psyche in ways they love. You create an impression, making customers out of people that crave your stuff. Find a seo marketing strategy that does all of this, and you can take your business straight to the top in this competitive web landscape.